As part of the 59th Anniversary celebration, the Faculty of Economics and Business proudly participated in various competitions organized by the event committee. Representing the faculty, the team consisting of Verrel Rhein, Shelin Yusnita, and Christian Loogman presented an innovative idea called SLEEPHUB. This product is designed to offer comfort and affordability to its users.

In their presentation, the team explained each step clearly and comprehensively. They began by identifying existing issues in the environment, followed by proposing solutions through SLEEPHUB. The team also defined an appropriate target market, detailed the necessary costs, and projected potential revenue opportunities.

Additionally, they analyzed competitors in the industry and formulated effective strategies to tackle future challenges. The strengths of this business plan were well-articulated, including its social and environmental impacts, demonstrating a deep understanding of the sector they aim to enter.

The winner of this competition will be announced during the main event on November 29, 2024. We wish the Faculty of Economics and Business team the best of luck and hope their hard work and dedication yield rewarding results!