Guru Besar

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Prof.Dr. Asep Hermawan, .

Fakultas Ekonomi dan Bisnis
Nama Lengkap : Prof. Dr. Asep Hermawan
NIP / NIK : 1943 /  USAKTI 
Pangkat / Golongan : Pembina Utama Madya / IVd
Jabatan Fungsional : Guru Besar Ilmu Manajemen/Manajemen Pemasaran
Fakultas / Jurusan / Bagian : Fakultas Ekonomi/Pascasarjana
Tempat / Tanggal Lahir : Subang, 17 Agustus 1958
Agama : Islam
Alamat Rumah :  
Telepon / Fax : 021.5663232(8039)
E-Mail : azep@fe.trisakti.ac.id /azep@cbn.net.id /Azep17@yahoo.com
Pendidikan    
   
  1. Sarjana Jurusan Manajemen, Universitas Padjadjaran, Bandung, 1983
  2. MSc Master of Agricultural Development, Majoring  in Marketing for Developing Countries, State University of Gent-Belgium, 1989.
  3. Doctor of Business Administrasion (DBA), Majoring in Marketing: Nova South-eastern University, Florida, USA, 2001  <span none;"=""> 
PEMINATAN DALAM BIDANG PENDIDIKAN DAN PENELITIAN   1. Service Marketing
2. Service Management
PENELITIAN YANG PERNAH DILAKUKAN  
1.      Nasional
  1. Consumer Decision Making Style and Consumer Sensitivity toward Corporate Social Performance, Business and Entrepreneurial Review, 2004
  2. Karakteristik dan Sikap Konsumen terhadap Online Shopping, Media Riset Bisnis & Manajemen, 2004
  3. The Effect of Credibility Endorsers Perceived Credibility Towards Purchase Infection, 2004
  4. Of Service Quality Toward Customer Satisfaction and Service Loyalty in Islamic Bank Setting, Business and Entrepreneurial Review, April 2005
  5. Pengaruh, Social Influence, Value for Money dan Customer Convenience, terhadap Repurchase Intentions, Persada Economic Review, Maret 2006
  6. Mencari Definisi yang Sesuai untuk Hospitality, Jurnal Manajemen dan Pemasaran Jasa, September 2005
  7. The Effect of Employee Cues on Perceived Service Quality Satisfaction and Word of Mouth Recommendations in Hotel Setting, Jurnal Manajemen dan Pemasaran Jasa, Maret 2005
  8. Pengaruh Kualitas Interaksi Lingkungan Fisik terhadap Kepercayaan dan Loyalitas Melalui Persepsi Keunggulan Kinerja, Media Riset Bisnis & Manajemen, April 2006
  9. The Relationship of Employee Satisfaction and Guest Satisfaction in Hotel Setting, Jurnal Manajemen SDM & Organisasi, 2006
  10. Modeling Corporate Social Responsibility in Marketing, Persada Economic Review, 2007
  11. The Role of Value in the Relationship of Service Quality, Satisfaction and Loyalty, Persada Economic Review, 2007
2. Internasional
  1. The Effect of Shopping Motives and Store Attributes toward Shopping Excitement and Satisfaction at Multinational Hypermarkets in Indonesia, International Management Development Tear Book, Global Business: Coping with Uncertainty, Edited by Erdener Kaynak, Talha D. Harcar, Pensylvania State University at Beaver, Advances in Global Management Development, Volume XIII, 2004: International Manageent Development Association, Pensylvania & Maastricht School of Management
  2. Corporate Social Responsibility in Developing Countries. International Conference Proceedings, Western Sydney University, Australia, 1995
  3. Corporate Social Responsibility and Business Performance, International Conference Proceedings, International Association of Business and Society, Vienna, Austria, 1995
  4. Celebrity Endorser's Attributes and Product's Attributes, International Conference Proceedings, University Tenaga Nasional, Selangor Malaysia, 1999
  5. The Effect of Employee Job Satisfaction and Customer Satisfaction in Higher Education Setting, Global Business  and Service, Trisakti University, Faculty of Economics in Cooperation with Edith Cowan University and Udayana University, Nusa Dua, Bali, 2005
  6. The Effect of Guest Confidence, Contact and Communication Towards Relationship Marketing and Word of Mouth Recommendation, International Conference Proceedings: Environment Challenges of Service Industry in Asia Pacific, Faculty of Economics Trisakti University in Cooperation with Andalas University and Edith Cowan University, Bukittinggi, West Sumatera, 2006
  7. The Influences of Personal Factors Towards Complaint Intention Mediated by Attitude and Perceptions of Complaint in Retail Banking Setting, International Conference Proceedings: Environment Challenges of Service Industry in Asia Pacific, Faculty of Economics Trisakti University in Cooperation with Andalas University and Edith Cowan University, Bukittinggi, West Sumatera, 2006
KARYA DAN/ATAU PENGALAMAN PROFESIONAL     
BUKU YANG TELAH DITERBITKAN :
  1. Metode Penelitian Bisnis, Penerbit FE Universitas Trisakti, 2003
  2. Kiat Praktis Menulis Skripsi, Tesis, Disertasi, untuk Konsentrasi Pemasaran, Penerbit Ghalia Indonesia, 2004
  3. Penelitian Bisnis Paradigma Kuantitatif, Pedoman Praktis untuk Mahasiswa S1, S2 dan S3 Konsentrasi Pemasaran, SDM, Keuangan dan Manajemen Operasional, Penerbit Grasindo, 2006
KARYA TULIS/MAKALAH TERPILIH YANG TELAH DIPUBLIKASIKAN  
  1. Celebrity Endorsers : Matching Product's Attributes and Celebrity's Attributes, UBM Conference 99, UNITEN Business Management Conference
  2. Standardisasi vs Adaptasi Bauran Pemasaran Global Perusahaan Multinasional, Jurnal Bisnis dan Akuntansi, Vol.1 No.1, April 1999
  3. Selecting Celebrity Endorser : Linking Celebrities Characteristics and  Product Types, Business and Entrepreneurial Review, April 2002
  4. Karakteristik dan Sikap Konsumen terhadap Online Shopping, Media Riset Bisnis & Manajemen Volume 4 No. 3 Desember 2004
  5. The Effect of Employee Cues on Perceived Service Quality Satisfaction and Word of Mouth Recommendation in Hotel Settings, Jurnal Manajemen dan Pemasaran Jasa, Vol. 1 No 1, Maret 2005
  6. Consumer Decision Making Styles and Consumer Sensitivity Towards Corporate Social Performance, Business and Entrepreneurial Review, Volume 6, No. 1, October 2006
  7. The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, Jurnal Penelitian Manajemen, Edisi Pemasaran, Nomor 1, Januari 2007
KARYA TULIS/MAKALAH TERPILIH YANG TIDAK DIPUBLIKASIKAN TETAPI TELAH DIPRESENTASIKAN  
  1. Analisis Dampak Citra Selebriti terhadap Citra Produk yang Diiklankannya, 1995
  2. Analisis Tanggapan Mahasiswa terhadap Kualitas Pelayanan Fakultas Ekonomi Trisakti Jakarta, 1995
  3. Analisis Potensi Kebangkrutan terhadap Keputusan Financial Leasing, 1997
  4. Kualitas Pelayanan dan Kecenderungan Perilaku Konsumen, 1997
  5. Kinerja Manajer Investasi dalam Memperkirakan Waktu dan Memilih Surat Berharga, 1998
  6. Kesesuaian Citra Selebritas dan Citra Produk yang Diiklankannya, 1999
  7. The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, 2002
  8. The Effect of Services Cues on Perceived Service Quality, Value, Satisfaction, and Word of Mouth Recommendations in Higher Education Settings, 2003
  9. Building Customer Loyalty Through Quality, Value and Satisfaction, 2003
  10. The Effect of Service Cues on Perceived Service Quality, Value, Satisfaction and Word of Mouth Recommendations in Higher Education Settings, 2003
  11. Karakteristik dan Sikap Konsumen Terhadap Online Shopping, 2004
  12. The Effect of Shoping Motive and Store Attributes Toward Shopping Exciterment Pengaruh Shopping Motives and Store Attributes terhadap Shopping Excitement and Satisfaction, 2004 
  13. The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, 2004
  14. The Role of Emotional Satisfaction on Student Loyalty
  15. Perbedaan Persepsi Konsumen terhadap Atribut Toko serta Motivasi Belanja Konsumen pada Hypermarket Asing dan Domestik
PENGHARGAAN/TANDA JASA :
  1. Penghargaan sebagai Peneliti Terbaik Bidang Manajemen, 1993
  2. Penghargaan Masa Bakti selama 10 tahun dari Universotas Trisakti, 2001
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